About BZZ Atelier
Connecting continents with ethnic and oriental inspirations.
"Atelier BZZ has a different proposition at the Botanical Garden of Rio de Janeiro and now in Paris. The objective being to connect the continents and bring the inspiration of a "souk", with fashion, art and decoration prioritizing fair trade and with projects for the emancipation of women, both in the country and abroad. To do this, we have developed partnerships and empowered groups through craftsmanship.
Atelier BZZ's proposal is to invest in a value charter, in order to unite art, design and fashion, seizing the opportunity to improve the lives of people in situations at risk. Another suggestion of the brand is the recycling and malleability that make up the pieces created. A scarf can be turned into a turban or tunic. A necklace transform into bracelets. This dynamism allows for a new mode of consumption. This way, the person will create special and distinct experiences when using the pieces.
Today, Atelier BZZ has points of sale in Brazil and France. "
“I had already produced props for characters from other plots, but this time it has a special flavor. I had 14 months of intense experience in Iraq in contact with an NGO that saved Yazidi women from the Islamic State. With these women, we carried out a pilot project for a workshop which allowed them to develop jewelry – including those used in the soap opera,” reveals Rosane, who returns to the Middle East in June. “I fell in love with their culture, especially these women. We started looking at the world from different angles”
The work carried out in Baixada Fluminense goes back further in time. “We started in 2014, after the flood of Xerém, with a project for the inhabitants of the surroundings of Nova Iguaçu and Duque de Caxias who were in a risky situation. At the time, we were doing work recycling coffee capsules for the manufacture of jewelry, organic jewelry and accessories, organizing sales channels for these items in order to generate a creative economy - and bringing additional income to these women and their families,” she recalls. Even today, some of them continue to produce.
With this perspective, she saw that design, recycling, risk areas and craftsmanship can be combined. Everyone assumes and collaborates with their knowledge and experiences.
